![]() ![]() What we do know is that this differs per platform. When are they using the social media platform you are posting on and when are they most likely to interact with your post are two pressing questions in this context. Consumer behavior is understanding your audience’s actions, habits and reactions. ![]() The best time to post is determined by consumer behavior and demographics. This is a moving target though, as these times change and fluctuate, so the best idea is to keep an eye on trends and developments on an ongoing basis. Knowing the in and outs of when to post for optimal engagement will serve you well into the future. The potential is huge and it’s something you want to learn about going forward to secure your marketing efforts. The social media analytics market is set to be worth more than 9 billion dollars by 2026. Social media has changed the way we socially interact and the way we market our services, starting in 1997 and rapidly expanding into today’s billion dollar industry with a Compound Annual Growth Rate (CAGR) of 24.0%. We know exactly when our posts will do well on which platforms and for which industry. The good news is that we now have loads of data that tells us when to post for success. ![]() Once you have posted algorithms determine how much airtime your post will get from the first few engagements, so if engagement levels are low in the beginning it makes matters worse. Putting out great content on social media is important, but if you do so at the wrong time and your audience does not view it then it is a wasted exercise. If you post at 2pm and your audience logs on at 8pm, your post will be far down their feed and they are unlikely to see it at all. Your audience has to be active on the platform at the time you post, which is a hit and miss situation if you don’t have the right data. Content has to be posted at the optimal time for maximum engagement and reach. Timing is everything, when you do things determines success as much as how you do them.
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